Specialty coffee for SMEs and CHR: Report with Franck

Hi Franck! Can you tell us how you became a specialty coffee roaster?

As a kid, I was already fascinated by the smell of coffee lingering in the kitchen. This passion only grew over time, and I decided to uncover all the secrets of this magical beverage. Now a specialty coffee roaster, I am super happy to share my know-how and introduce incredible flavors to all coffee lovers!

What makes a specialty coffee so unique?

 Specialty coffee is about quality at every stage, from bean selection to roasting. It's like a fine wine: the origin, terroir and variety of the coffee are extremely important for its taste and aroma. Specialty coffee also means impeccable traceability, artisanal roasting and complex and truly distinctive aromas.

  • At LA CAFETIERE, you have developed a range of specialty coffee dedicated to SMEs and CHR. Can you tell us about it?

    Our mission is to make the pleasure of exceptional coffee accessible to everyone, not just connoisseurs. That's why we created a range of specialty coffees specially designed for SMEs and CHR. Our goal is simple: to offer all professionals excellent coffee at affordable prices.

    Exceptional coffees at affordable prices, is it really possible?

    Absolutely! We have selected specialty coffees from various origins that offer exceptional value for money. Because good coffee should not be a luxury!

    In addition to offering quality coffees, do you also support your customers?

    Yes, it is super important to us! Our team listens to each customer's needs to help them choose the ideal coffee and find tailor-made solutions in terms of quantity and packaging.

    What are the reasons why an SME or a CHR should choose your specialty coffee?

    For SMEs :

    Coffee that boosts morale! It's proven that quality coffee improves concentration and productivity.

    A great way to enhance the company's image. It is a sign of dynamism and attention to employees and customers.

    A moment of sharing and conviviality that brings teams together.

    For CHR:

    Stand out from the competition by offering exceptional coffee. No more ordinary coffee, make way for a new experience!

    Build customer loyalty by offering them a quality product. Good coffee means a returning customer!

    Attract new customers with great tasting coffee. Word of mouth is a great way to get your name out there.

    At LA CAFETIERE, you are committed to a responsible environmental approach. What concrete actions are you taking?

    We are truly committed to sustainable and environmentally friendly production. That's why we:

    Selects small producers committed to an eco-responsible approach. We favor forest and committed coffees, to guarantee production that respects workers and the environment.

    Uses eco-friendly packaging. Our packaging is made from sustainable and recyclable materials, to minimize our environmental impact.

    Raise public awareness of the importance of responsible consumption.

    Let's reveal the secrets of successful roasting! What are the key steps?

    Bean selection: This is the basis! We rigorously select single-origin green coffee beans, carefully cultivated and meeting strict quality criteria.

    Roasting Mastery: A true art that requires precision and know-how. Green coffee beans are heated to a precise temperature for a set amount of time. The roasting curve is super important to develop the unique aromas of each coffee.

    Cooling and Resting: After roasting, the coffee beans must be cooled quickly and then left to rest for several days. This step allows the aromas to stabilize and fully develop.

    Where can I learn more about your specialty coffee range?

    You can visit our website, contact us by phone or email, or come visit us at the micro-roastery in Riedisheim. We will be delighted to introduce you to our world and tell you about our coffee!

    Finally, Franck, can you share with us your vision of the future of specialty coffee?

    I am convinced that specialty coffee has a bright future ahead of it. More and more consumers are looking for a unique and refined coffee experience. SMEs and CHR also have every interest in offering quality coffee to stand out from the competition and build customer loyalty. At LA CAFETIERE, we are proud to contribute to the growth of specialty coffee and we will continue to offer our customers exceptional coffees and impeccable quality service.

Do not hesitate to contact us to find out more!